What an MVA lead is
Someone who’s been in a car, truck, rideshare, motorcycle or pedestrian accident and is actively seeking advice or representation. The lead carries their contact details, the accident details and consent to be contacted. The firm that buys it tries to sign the case.
Why MVA is a quality game, not a volume game
A single signed MVA case can be worth a great deal, which cuts both ways: the leads are valuable, but a bad one burns a fee-earner’s time you can’t recover. The firms that win don’t chase the cheapest or the most leads — they chase genuine, in-scope claimants who reach them first.
What to look for in an MVA lead
- A real, recent, in-scope injury — the kind of matter your firm actually takes.
- Provable consent — the claimant agreed to be contacted, with a record (critical for TCPA, and a reliable quality signal).
- Exclusivity — sold to you alone, not raced against four other firms.
- Speed — delivered while the matter is fresh and the claimant hasn’t already signed elsewhere.
Compliance matters here
MVA lead generation is tightly regulated: consent provenance (TCPA in the US), honest representation, and no leads from restricted states. Buy only from sources that can show how each claimant consented.
Get MVA leads
If you’re a firm that wants verified, exclusive MVA leads in your area, get in touch and we’ll talk availability.